Plastic surgery and cosmetic procedures were up during the fourth quarter of 2009, a first since the recession began in 2007
February 22nd, 2010 by Dr. Jeffery Raval, MD FACSPosted in Facial Fat Loss, Facial Rejuvenation, botox
Botox injections were up 8.1%, as were Restylane filler injections. Laser treatments were up 1.6% in Q4 2009.
Is this a sign the economy is turned around? Or is it a signal that some people won’t forego ongoing cosmetic care that keeps them looking younger and consequently makes them feel younger?
“We see this as a positive,” says Jeffrey Raval, MD, FACS, facial plastic surgeon practicing in Cherry Creek North, the upscale boutique and restaurant epicenter of Denver, CO. “It underscores the value in less invasive procedures like injections done more frequently so as to forestall major cosmetic surgery.”
Dr. Raval operates his practice Raval Facial Aesthetics together with Rocky Mountain Laser Aesthetics, a laser hair and tattoo removal clinic, in the same location. He has gained the reputation of being The Nose Doc in the Rocky Mountain West by his peer surgeons who have recognized his capabilities especially in revision rhinoplasty, made more complex because of the scar tissue that results from an original nose job. Dr. Raval also has been referred to as The Face Doc for his achievements in treating head and neck needs of patients, particularly in the cosmetic market sector.
“BOTOX is the most commonly used injectable in the cosmetic field,” says Dr. Raval (www.ravalmd.com). “The filler injectables are increasingly preferred because they don’t require the downtime that a traditional face lift or forehead lift or neck lift can require. Patients are short on time, working longer hours, putting in more exhausting weeks. While they’re showing evidence of being more tired, they don’t want to appear tired because it takes away their competitive edge. Filler injectables are the ideal solution to treat this very active and busy patient.”
On Jan. 20, 1010, the International Association for Physicians in Aesthetic Medicine (IAPAM) released a report that Botox and filler injections will lead the cosmetic treatments performed in 2010 as the country works its way out of the most severe recession in decades.
The editors of Consumer Guide to Plastic Surgery concur, releasing a forecast for this year showing Botox at the top of services that patients will find the money to pay for.